Lumi is an online store specializing in unique lighting products. The main challenge was to create a design that feels aesthetically pleasing, simple, and warm, while also reflecting the character of the brand. The goal was to craft a user-friendly experience that appeals to people who appreciate exceptional lighting and want their spaces to feel both stylish and inviting.
Type
User interface
Visual Identity
Context
For Lumi, an online shop offering unique designer lighting, my main goal was to create a warm, intuitive, and user-focused shopping experience. I began with a competitive analysis to identify the strengths and weaknesses of key players in the lighting market. Based on these insights, I developed detailed user personas to better understand Lumi’s target audience and their needs. I then mapped user flows to ensure that every step — from browsing products to checkout — was seamless and intuitive. To support business objectives, I defined clear conversion goals and structured a sitemap that reflected both user behavior and brand strategy. The process continued with interactive prototypes that allowed for testing and refinement of the user journey. Finally, I crafted a visually refined design, combining aesthetics with functionality, to deliver a cohesive and engaging interface that reflects Lumi’s unique character and passion for exceptional lighting.
Outcome
The Lumi website has a well-designed interface that prioritizes visual appeal and user experience. By focusing on high-quality imagery, clear navigation, and informative content, it effectively showcases its products and helps users make informed purchasing decisions.
