Lumi an online store specializing in lighting products. The main challenge was to create an aesthetically pleasing, simple, and warm design that appeals to people who love exceptional lighting products.
Concept
User interface
Visual Identity
Main Objectives:
My main goal was to conduct a competitive analysis to understand the strengths and weaknesses of key competitors in the designer lighting market.
Creating User Personas: To develop detailed profiles of Lumi’s target audience for better understanding and designing user-centric experiences.
Creating User Flows: To map out the steps users take to achieve specific tasks on the Lumi website, ensuring a seamless and intuitive user experience.
Defining conversion goals, and preparing a sitemap.
Prototyping: Develop interactive models of the website that simulate the user experience.
Visual Design: Create an aesthetically refined user interface that harmonizes all visual elements of the website, ensuring a cohesive and compelling visual experience.
Personal Goals:
Identify market gaps for Lumi to differentiate itself
Approach:
Chellenges:
Design an aesthetically pleasing product.
Identify market gaps for Lumi to differentiate itself
Enhance and improve my knowledge about UI design.
Outcome:
The Lumi website has a well-designed interface that prioritizes visual appeal and user experience. By focusing on high-quality imagery, clear navigation, and informative content, it effectively showcases its products and helps users make informed purchasing decisions.
